KitchenAid uses “moment marketing” YouTube strategy to boost awareness and recall

KitchenAid, the home appliances line owned by Whirlpool, leveraged a dynamic YouTube ad campaign to drive brand awareness and recall.

KitchenAid is a venerable brand within Whirlpool, the Benton Harbor, Michigan-based home appliance manufacturer with more than $20 billion in sales worldwide.

While the brand was approaching its 100th birthday in 2019, its fame was still largely based upon a single product – its iconic bowl mixer – even though KitchenAid offers a diverse portfolio of culinary-focused tools.