Kidbox melds data and intuition to disrupt the children’s apparel category

Reed Karaim

Kidbox, the online children’s clothing delivery service, has combined data analytics with a human touch to forge a unique brand identity.

Miki Berardelli, CEO, Kidbox

The online marketplace is crowded with companies that want to ease the burden of finding and purchasing children’s clothes that often faces time-poor parents.

Kidbox, founded in late 2015, is one of several digital enterprises that uses surveys and data analytics to anticipate exactly what apparel kids will like and send them a customer’s way.

But Miki Berardelli, Kidbox’s CEO, told the 2018 Shop.org conference in Las Vegas that its brand’s differentiation strategy also includes establishing an identity that incorporates human stylists, designers and a strong social mission.

“Where the magic happens is where we strike...

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