In Thailand, there's little doubt that fried chicken is big business, according to Anhul Chauhan, CMO of Yum! Brands Thailand.
"(KFC Thailand) just crossed US$500 million in sales. This year we opened one new store a week, and we're doing about 150 million transactions. We are also one of the top 10 e-commerce sites in Thailand. Imagine a fast-food brand in the top 10 e-commerce sites," he said at the IIeX Asia-Pacific market research conference in Bangkok.
Though KFC is traditionally known as an international QSR giant, Chauman revealed that in Thailand the brand has positioned itself away from the...