Outside of a declining number of franchisees, few would have noticed – or, in truth, cared – if the KFC brand slipped away and quietly disappeared in the strip mall where failing quick-service chains go to die.
KFC – an abbreviated, truncated...
Kentucky Fried Chicken’s six-step program to brand revitalization
Kentucky Fried Chicken, the quick-service chain, successfully reinvented its brand after a period of decline.
