Kantar: Twitch users’ three key attributes

Twitch, the Amazon-owned streaming platform, has a dedicated and quite different user base from any other – new Kantar research explores the profile of this group.

Few of those making decisions about marketing spend or strategies are involved in gaming, but it’s an area they have to address. Amazon-owned streaming service Twitch is the 35th most viewed site on the internet, it’s seeing vast growth in users and viewing...