Few of those making decisions about marketing spend or strategies are involved in gaming, but it’s an area they have to address. Amazon-owned streaming service Twitch is the 35th most viewed site on the internet, it’s seeing vast growth in users and viewing...
Kantar: Twitch users’ three key attributes
Twitch, the Amazon-owned streaming platform, has a dedicated and quite different user base from any other – new Kantar research explores the profile of this group.
