Jet builds a new brand strategy following Walmart acquisition
In September 2016, Walmart officially acquired Jet - a fledgling, 14-month-old ecommerce platform - for a combined $3.3 billion in cash and shares.
For Jet - and, in turn,...
Jet builds a new brand strategy following Walmart acquisition
This event report addresses how Jet, the ecommerce company, is reconfiguring its strategy having been acquired by Walmart, the world's largest retailer.
