Inside the NHL’s social media and digital content power play

The National Hockey League (NHL) is using a range of digital technologies as it seeks to augment the fan experience in various ways.

The National Hockey League (NHL) is leveraging social media, original content, and bleeding-edge technology like virtual reality (VR) as it tries to stay ahead of evolving consumer needs.

In the comparatively recent past, the main tasks facing a skates-and-slapshots marketer were encouraging fans to buy rink-side tickets and picking the right partner as broadcasters faced off in the battle for eyeballs in the living room.

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