Indonesia’s GO-JEK rewrites the playbook for ‘high growth’

GO-JEK, Indonesia’s market leading on-demand services app, has continually re-written its playbook as extraordinary high growth has made the company more agile.

GO-JEK, Indonesia’s on-demand app which includes food delivery, transportation and payments, is the unicorn startup on the lips of every analyst in the know.

GO-JEK has been drawing global attention, particularly as the region’s ride hailing wars heat up. According to reports by Reuters, the company – which operates solely in Indonesia for now - is now valued at around US$4bn and exceeded expe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands