India’s trillion dollar opportunity: middle-class, millennial and mobile

India is one of the world’s fastest growing consumer markets, but marketers need to consider new strategies.

According to Sunder Madakshira, head of marketing at Adobe India, India is on its way to becoming a trillion dollar economy. As a result, Madakshira believes marketers need to rethink the way they communicate with their consumers.

Madakshira defined India’s opportunities as falling under three key categories: math, the middle-class, and all-powerful mobile phone.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands