In India, keep pace or perish

According to Indian brand guru Harish Bijoor, brands in the company must keep pace with Indian consumers or risk becoming irrelevant.

Indian businesses must re-invent themselves to keep up with consumers, or risk being left behind, according to Harish Bijoor, a much respected Indian brand guru and founder of Harish Bijoor Consults Inc.

“We all reinvent ourselves, there is nothing...