Indian businesses must re-invent themselves to keep up with consumers, or risk being left behind, according to Harish Bijoor, a much respected Indian brand guru and founder of Harish Bijoor Consults Inc.
“We all reinvent ourselves, there is nothing called static with so much churn in our lives. Business needs to keep pace with the fast-moving consumer, and if you don’t keep pace you turn antediluvian, and it means you don’t know your consumer. You are then a business of the past, a business whose time is gone,” Bijoor said at the Consumer Insights & Analytics 2018 conference held in...