In India, keep pace or perish

According to Indian brand guru Harish Bijoor, brands in the company must keep pace with Indian consumers or risk becoming irrelevant.

Indian businesses must re-invent themselves to keep up with consumers, or risk being left behind, according to Harish Bijoor, a much respected Indian brand guru and founder of Harish Bijoor Consults Inc.

“We all reinvent ourselves, there is nothing called static with so much churn in our lives. Business needs to keep pace with the fast-moving consumer, and if you don’t keep pace you turn antediluvian, and it means you don’t know you

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