Podcasts have rapidly caught the attention of consumers – and, in turn, lured brands to a fresh digital advertising opportunity.“They’ve actually only been with us for six, seven, eight years,” Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau (IAB), reported at the industry body’s 2018 Podcast Upfron “Storytelling is central to what they do. That’s why host reads are so important.”
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