The simple evidence of how seriously America’s biggest marketers are taking direct brands is to be found in a simple list of acquisitions in the last two years.
IAB: How big brands can survive (and learn from) the direct-brand revolution
7 min read
Event Reports, IAB Annual Leadership Meeting, February 2019
What else does this article talk about?
- Data-driven marketing
- United States
- Agility
- Incubators, start-ups, entrepreneurship
- Direct to consumer
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