IAB Annual Meeting - Interactive brands get tough in tough times
Geoffrey PrecourtWARC Online
"In tough economic times, all kinds of brands - agency brands, consumer brands and media brands - need to battle back against commoditization," Randall Rothenberg, president/ceo of the Interactive Advertising Bureau proclaimed in an opening address to the organization's second-annual leadership conference.
It was a theme that Wenda Harris Millard, president/media and co-ceo of Martha Stewart Living Omnimedia (and chair of the IAB Board of Directors) echoed in a keynote address on Sunday night, February 22.
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