Huawei taps influencers and content marketing for its P9 smartphone launch

This article outlines how Huawei, a telecommunications challenger brand from China, took on rivals in Western Europe with a product launch tapping content marketing and influencers.

Anna Hamill

There's few rivalries more heated than the market-share war among smartphone brands.

Chinese telecommunications giant Huawei clocked US$60 billion in earnings last year, a third of which came from its medium and high-end smartphone range. The company holds around 11.4% of global market share.

Anna Hamill is Warc's Asia Editor. Contact her at .

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