How Wells Fargo builds storylines for LGBT audiences
On June 26, 2013, the Supreme Court of the United States repealed the US Defense of Marriage Act (DOMA), allowing married same-sex couples access to most of the federal rights and benefits currently enjoyed by heterosexual couples.
On June 26, 2014, Wells Fargo & Co. – the second-largest US bank by assets and market capitalization, and an organization that is also driving change in multicultural and digital marketing – set out to celebrate the formal striking down of DOMA.
"Our commitment to diversity is a big part of who we are as a company," Roxanne Gray, Wells Fargo's vp/market research manager, told the Advertising Research Foundation's (ARF) 2015 Re:Think Conference in New York. "It's part of our fabric, the vision, and values of Wells Fargo."