How UBS is restructuring its content marketing approach

UBS, the Swiss bank which operates globally as both an investment bank and as the manager of incredible wealth portfolios, has shifted away from traditional marketing communications to embrace content marketing across digital channels.

UBS is not just an investment bank. In the UK and much of the world, it is typically associated with high finance, but in its home market of Switzerland it's a high street bank, and globally it operates as a private bank for high net-worth customers.

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