How Tommy Hilfiger chose consumers over fashionistas

US fashion brand Tommy Hilfiger moved away from the 18-month runway to shop floor model to create an instantly shoppable experience, finding on the way an organisational need to repurpose.

All brands worry about losing relevance, but for fashion brands that fear is particularly acute. Not only are new competitors more agile in taking an idea to the customer, they are more at home in the language and image of younger and future consumers....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands