Heidi Zak, co-founder/co-CEO of ThirdLove, has two compelling narratives – one of anger, one of outrage – that define the founding and growth of ThirdLove, the direct brand that declares itself “the fastest growing and most disruptive...
How ThirdLove channeled data (and passion) into category disruption
ThirdLove, the direct-to-consumer underwear brand for women, has disrupted a category that was rife with pain points for customers.