The New York Times Co. is using machine learning to deliver all the news that is fit to print – and to craft a suite of innovative tools for advertisers.

“We have a group that is expert in developing and deploying machine-learning solutions both to newsroom and business problems,” Chris Wiggins, the news organization’s chief data scientist, told delegates at The AI Summit, a conference held by Informa in New York.

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Chris Wiggins, chief data scientist, The New York Times Co.

Machine learning, he further explained, can be defined as the creation of systems that learn and improve with experience. As such, it constitutes one application of artificial intelligence, a broader notion of computers being trained to carry out functions that are currently handled by humans, with the ultimate goal that automated programs conduct these tasks in a way that people could never match.