Australian telecommunications provider Telstra has been on a mission to reposition the company as more than simply a phone network, a move driven by CEO Andy Penn.
At the heart of this shift is changing consumer habits, particularly around the consumption of entertainment content. Entertainment is key for the business as it looks to leverage these audiences and their connected devices.
Read more about the online consumption habits of Australians here: Digital media habits of Australian entertainment consumers.
"We're thinking about experience, we're thinking about magic, we're thinking about lifestyle. We try and think about you making a...