How Tata Motors drives brand stickiness with creative digital content

Tata Motors has maintained its market leader position in commercial vehicles by leveraging digital media and creative executions to build brand affinity with its target audiences.

The basics of advertising have not really changed, it is still important to generate great content, noted UT Ramprasad, head of marketing communications, Tata Motors. What’s changed, has been the progression of the media landscape.

“Digital presents i

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