Tamara Mellon, a direct-to-consumer luxury footwear brand, launched in October 2016 with the goal of disrupting the well-worn business style of the fashion category.

Having recently completed a financing round that raised $24 million – and reporting “3x” growth in the opening half of this year versus with same period in 2017 – the fledgling enterprise, which is named after its founder, boasts all the hallmarks of a flourishing startup.

In fact, the Los Angeles-based firm is the second attempt by Mellon to kickstart an eponymous business. Her first namesake offering launched in 2013 and filed for Chapter 11 bankruptcy protection two years later – a jarringly different outcome than Mellon experienced at Jimmy Choo, the shoe brand that she co-founded in 1996 and left in 2011 after its $800-million acquisition by Labelux, the luxury group.