How smart speakers are changing consumer behavior

Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.

Smart speakers like Amazon Echo and Google Home are tempting many American consumers away from their TV sets, smartphones and laptops.

That was one finding from analysis by NPR, the public radio broadcaster, and Edison Research, a Somerville, New Jersey-based research firm. In fact, they found that around 40% of smart speaker owners in the “early mainstream” segment &nda

“Taken as a total, these activities just add up to a typical ordinary day. And that's exactly how these devices have become so useful and indispensable to people: it’s that they're filling all of these little tasks and making them all just a little bit easier as the day goes on,” Webster said.

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