The development of omnichannel retail across China and South East Asia – and particularly the rise of e-commerce - in recent years has created unprecedented opportunities for brands across the region.
According to Xian Wang, Global Content Director for Edge (formerly Planet Retail) - a leading e-commerce analytics provider - new ways are developing for consumers to interact with online retailers.
“More recently there is the development of intermediaries - payment and social platforms, delivery aggregators - that change the way consumers discover, research, identify and then transact,” said Wang at the APAC Ecommerce Accelerator Summit in Shanghai run by...