How retailers can win in the e-commerce era

With the rise of e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing.

The development of omnichannel retail across China and South East Asia – and particularly the rise of e-commerce - in recent years has created unprecedented opportunities for brands across the region.

According to Xian Wang, Global Content Director for Edge (formerly Planet Retail) - a leading e-commerce analytics provider - new ways are developing for consumers to interact with online retailers.

“More recently there is the development of intermediaries - payment and social platforms, delivery aggregators - that change the way consumers discover, research, identify and then transact,” said Wang at the APAC Ecommerce Accelerator Summit in Shanghai run by...

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