Kirti Singh, chief analytics and insights officer, Procter & Gamble
When Kirti Singh, Procter & Gamble’s chief analytics and insights officer, talks about the company’s laser focus on consumers, he begins with D. Paul (“Doc”)...
How P&G’s “eyes on the consumer” insights drive product (and advertising) innovation
Procter & Gamble, the consumer goods giant, is using the power of data and analytics to complement its long-standing excellence in traditional modes of market research.
