How P&G’s “eyes on the consumer” insights drive product (and advertising) innovation

Procter & Gamble, the consumer goods giant, is using the power of data and analytics to complement its long-standing excellence in traditional modes of market research.

Kirti Singh, chief analytics and insights officer, Procter & Gamble

When Kirti Singh, Procter & Gamble’s chief analytics and insights officer, talks about the company’s laser focus on consumers, he begins with D. Paul (“Doc&r

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