As consumer habits change in the food and beverage categories; PepsiCo is digesting a constant stream of data to keep up with its target audiences.

The organization’s digital diet is supported by a tool – built in partnership with analytics specialist Black Swan – that offers a real-time view of the latest culinary and refreshment options that are generating buzz and burgeoning in popularity among consumers.

“Our need was to look for a unified, common view of trends. And that's because these trends are chaotic market forces … that are really changing our categories and our markets,” Maneesh Kaushik, PepsiCo’s global insights director, told an audience at the 2018 Cannes Lions International Festival of Creativity.


Maneesh Kaushik, Global Insights Director, PepsiCo