How Pearle Vision moved from low-cost to high-touch consumer engagement

Pearle Vision, the eyewear retailer, successfully achieved a brand transformation that moved it into more premium territory.

Doug Zarkin, vp/CMO, Pearle Vision

When Doug Zarkin arrived at Pearle Vision in 2012 as vp/CMO, “the business wasn’t moving in the right direction. And that’s an open invitation to think differently.”

A quick check of the competitive...

Not a subscriber?

Schedule your live demo with our team today