How John Lewis shifted the department store to a brand channel

The British retailer John Lewis has embraced the impact of digital on its physical presence, and has developed a strategy to bring both sides together for commercial success.

The once pioneering American department store Sears declared bankruptcy in September 2018. For many, the news read as a report on yet another casualty inflicted by the rise of Amazon, as it gobbles up the dollars that once flooded to venerable depart

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