How Hulu is rising to the content discovery challenge

Hulu’s chief executive discusses content discovery, delivering a personalised experience, and ownership by Disney.

The race for direct-to-consumer video supremacy has emerged as the dominant media story of the moment. Analysts have lapped up a succession of announcements in recent months by would-be SVOD contenders, including Disney+, WarnerMedia’s HBO Max and mobile-only platform Quibi. An arms race is under way to secure the finest content and most bankable talent.

As commentators ponder how many subscriptions consumers might be willing to take on, the spotlight has turned to OTT’s early pioneers – especially in light of Netflix’s surprising drop in US subscriber numbers.

One contender still...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands