How Glossier crowdsources success

Glossier, the beauty company, has demonstrated how digital media can be used for everything from building an audience of brand fans to co-creating innovative products.

Ali Weiss, senior vice president for marketing, Glossier

Glossier, the beauty brand, was created out of a simple insight.

“People wanted a say in the beauty industry about how the products they used were made, and marketed, and sold,” Ali Weiss, the company’s senior vice president for marketing, told the National Retail Federation’s (NRF) Shop.or

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