Every global company has its own backyard – a local community that nurtures the enterprise even as it comforts and supports its people.
In greater Seattle are some 12,000 Starbucks employees – or “partners”, in the company lexicon...
How global brand Starbucks makes a local connection in Seattle
Starbucks, the coffee house chain, uses local events and partnerships to enhance its brand status in Seattle, where it is headquartered.
