How global brand Starbucks makes a local connection in Seattle

Geoffrey Precourt

Starbucks, the coffee house chain, uses local events and partnerships to enhance its brand status in Seattle, where it is headquartered.

Every global company has its own backyard – a local community that nurtures the enterprise even as it comforts and supports its people.

In greater Seattle are some 12,000 Starbucks employees – or “partners”, in the company lexicon – and the coffee retailer has a deliberate program that rewards the city it calls home.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands