General Electric's "DroneWeek", a marketing event that uses short-form videos shot from drones to tell the story of innovative GE projects, aimed high in 2017.
After two previous years of online activations – the first via Periscope, the video-streaming app, and the second via Facebook Live – GE, the multinational tech and industrial conglomerate, decided to move DroneWeek to VICELAND, a television network owned by Vice Media.
The content-marketing project involved both close collaboration on content between the network and GE, and a commitment to embodying the innovation of GE's technology in the visual presentation.
"We needed to make sure...