Eurail, the train travel company, reinvented its content offer by taking inspiration from the ways in which newspapers work: putting the content product owner in the position of a senior editor with analytics capabilities to create a self-steering team that responded to business needs and challenges rather than the highest paid person’s opinion.
Eurail, based in Utrecht, is a company owned by 35 European railways that creates tickets and trips for travel around the continent for customers outside Europe in the form of the Eurail pass; European residents can buy an InterRail pass. Its audience is young – often...