How content and sequencing boost out-of-home effectiveness

New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%.

According to a peer-reviewed study conducted by oOh!media and market research firm Neuro-Insight, by applying the right sequencing to a campaign involving out-of-home media and including editorial elements, advertisers can expect a 32% increase in memory...

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