How Condé Nast balances global and local

The global publisher, Condé Nast, has worked to adapt its business from a set of print publications to a global mix of online and traditional publications with central systems and local nuance.

Condé Nast is one of the world’s venerable publishers, more than 100 years old with a shelf-full of iconic lifestyle and luxury magazine brands, such as Vogue, GQ, Wired, Traveller, to name just a few of the 30 in its portfolio.

As director of strategy and research for Condé Nast International (which covers 31 markets outside the US), Estelle Ayer’s responsibilities include creating a unified and strategic vision for the group across all of those brands –

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