How CNN is tapping digital data

Stephen Whiteside

CNN, the news brand, is tapping the power of digital data to help it make smarter choices and better serve its audience.

Legacy-media powerhouse CNN believes digital data can help it make smarter decisions about its news product.

While the peak-hours content from the brand’s eponymous cable network – for instance, “Cuomo Prime Time” and “CNN Tonight with Don Lemon” – typically attract over a million TV viewers per night, such audiences now represent a fraction of the total information pool available for the Atlanta, Georgia-based media enterprise, which boasts:

  • 121 million unique digital visitors per month (March 2019);
  • 100 million unique mobile visitors (March 2019);
  • 483 million multiplatform video “starts” per month (February 2019);
  • 46.7 million fans on its main Facebook...

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