Dagne Dover, a direct-to-consumer handbag and accessories manufacturer, faces a common dilemma for any small, rapidly-growing brand: big ambitions but scarce marketing resources.

Founded in New York in 2012, the company sells three broad collections – the Leather, 365 Neoprene and Signature lines – and possesses a burgeoning product slate that extends from tote bags, wallets, and clutches to backpacks and fanny packs.

“As a growing brand, one of our biggest challenges is to make sure we’re spending our money efficiently … and not just our money, but also our time,” Vadim Grinberg, Dagne Dover’s vp/consumer growth and insight, told delegates at the CommerceNext 2019 Conference in New York.

This is a priority “because we’re a relatively small team, we’re growing really quickly, and we have a lot of opportunities,” he continued.