How Twitter insights helped Cheez-It Snap’d engage the Netflix generation

The Kellogg Company, the fast moving consumer goods manufacturer, launched Cheez-It Snap’d with the express aim of attracting people who binge watch video online.

Cheez-It Snap’d – a thinner, crisper version of the Kellogg Co. cracker brand – is designed to feed the snacking habits of people who binge-watch content on Netflix, the streaming platform.

“We looked at this audience, which was...