How The Sun has adapted to Facebook changing the publishing landscape

News publishers around the world are having to come to terms with novel distribution methods and the demands made by social media and Facebook in particular.

Publishers have had to dramatically change the way they provide content and engage with their audiences, not just because of the rise of digital and social media in general, but because of the content discovery norms laid down by Facebook specifically. That was the message from Oliver Lewis, director of digital strategy and partnerships at News UK, and Ben Putley, strategic partner director at Sharethrough, speaking at the Technology for Marketing conference (London, September 2017).

"The opening question is 'how has Facebook changed the norm for mobile, and the way we publish on mobile?'," said Lewis. "Because they were the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands