How The New Yorker turned the page on digital

This event report discusses how The New Yorker, the magazine owned by Condé Nast, boosted online readership and subscriptions by changing its approach to paywalls.

How The New Yorker turned the page on digital

Stephen Whiteside Warc

The New Yorker is among the most cerebral magazines on American newsstands – and it is now leveraging a smarter digital strategy to boost its traffic and subscriber numbers.

Unlike many print titles, the Condé Nast-owned offering began charging web users to access 60% to 70% of articles when establishing its online presence in 2001, with its staff typically choosing which pieces were open to access.

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