How The New York Times views news and ads in the digital age

The New York Times, the news provider, is seeking to balance advertising and other sources of revenue in building its brand and business alike.

The New York Times is expanding its output across an increasingly diverse slate of channels – from ink and digital pages to podcasts and virtual reality.

Tracie Lee, product design director, The New York Times

But if the Gray Lady has rapidly transcended its print origins, the 167-year-old brand is still required to address the eternal conundrum for the news industry: simultaneously meeting the needs of its readers and advertising partners.

In response, some 20,000 Google employees and contractors walked out of company offices worldwide on November 1st, 2018. The protest referenced the company’s protection of Rubin, as well as accusations linked to pay discrimination, race issues, and the treatment of contract workers.

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