How science fiction is guiding strategy at Lowe's

This event report addresses how Lowe's, the home improvement chain, has leveraged science fiction stories to transform its approach to innovation.

How science fiction is guiding strategy at Lowe's

Stephen Whiteside Warc

Robotic shopping assistants and three-dimensional simulators seem more like science fiction than today's retail reality.

The fact such futuristic ideas were created by Lowe's – rather than, say, an Apple or Google – could well further convince customers they have stumbled into an alternate universe.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands