How retailers can win in the e-commerce era

With the rise of e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing.

The development of omnichannel retail across China and South East Asia – and particularly the rise of e-commerce - in recent years has created unprecedented opportunities for brands across the region.

According to Xian Wang, Global Content Director for Edge (formerly Planet Retail) - a leading e-commerce analytics provider - new ways are developing for consumers to interact with online retailers.

In this “exciting phase”, growth for global retail chains will be driven by e-commerce, even as store-based retail continues to account for the majority of sales. E-commerce will account for 29% of global retail chains by 2022, and drive 53% of the growth, Wang noted.

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