How P&G is reacting as COVID-19 brings ten years of e-commerce progress in eight weeks

Procter & Gamble, the consumer-packaged goods manufacturer, is ensuring that its marketers and supply-chain experts are more closely aligned to meet the rising demand on e-commerce platforms.

Tiffany Lilze believes the COVID-19 epidemic has forced the consumer-packaged goods industry into the e-commerce future – and it won’t be coming back.

“We have made ten years of e-commerce progress in the last eight weeks,” said Lilze, who serves as senior director/e-commerce supply chain and innovation for North America at Procter & Gamble, the owner of brands like Tide detergent, Pampers diap

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