Waves of sociopolitical upheaval, technological change, and environmental anxiety are forcing the hand of one of the world’s largest advertisers, as Procter & Gamble is fusing its long-term emphasis on consumer insightwith a new, disruptive innovation...
How P&G is linking consumer insight with “constructive disruption”
Procter & Gamble, the consumer packaged goods manufacturer, is pursuing an approach called “constructive disruption” as it seeks to deliver innovative, compelling products.
