Procter & Gamble knows the power of moving beyond stereotypes and clichés in advertising.
"Our most gender-equal campaigns– like Always' 'Like a Girl' and SK-II's 'Change Destiny' – are [connected to] our fastest-growing brands," Marc...
How P&G is building its multicultural marketing muscle
Procter & Gamble, the consumer goods giant, is elevating multicultural marketing as it seeks to do good and drive growth at the same time.
