How P&G blends traditional insight strategy with new technologies

Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.

With toilet-paper robots, razors for people who need assistance to shave, and digital skin-sensing tools, Procter & Gamble offered a formidable presence at CES 2020, an event held by the Consumer Technology Association (CTA).

But as David Taylor, P&G’s...

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