How P&G blends traditional insight strategy with new technologies
Geoffrey Precourt and Stephen Whiteside
Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.
With toilet-paper robots, razors for people who need assistance to shave, and digital skin-sensing tools, Procter & Gamble offered a formidable presence at CES 2020, an event held by the Consumer Technology Association (CTA).
But as David Taylor, P&G’s...